2-Selfs Publishing Company (2011)
ISBN 9780983815013
Reviewed by Richard R. Blake for Reader Views (11/11)

Unique features in the format of “The Auto-Self: The Key to Creating Star Performers and to Becoming a Star Yourself” added to my reading enjoyment and helped me understand and assimilate the concepts introduced. I especially enjoyed the explanatory callout boxes, the clever illustrations created by Dan Nelson, the highlighted key thoughts, the bulleted lists, and the thought-provoking quotes from recognized leaders.

Dr. Borgerson’s new material on the auto-self, the underlying principles, and suggested improvement techniques offer the reader the empowerment to transform undesired habits,  to conquering our auto-self, and to improve aspects of our auto-self in order to achieve specific goals.

The book is filled with powerful real life stories, examples, and case studies which demonstrate the effectiveness and fundamental principles introduced throughout the text. The patterns reflected in these cases are an important aid to helping the trainer/reader examine their own automatic activities.

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This is not a book for cursory reading but a study guide for application and transformation.  Although I found some of the material repetitive, this may be an intentional teaching tool used by the author to help the reader retain, understand, and assimilate the information. Dr. Borgerson introduces a lot of new terminology directly related to the concept of auto-self.

Over the years I have read any number of self-help and motivational books. Many of these have encouraged me to take positive actions steps. Dr. Borgerson’s approach intrigues me as it goes further than self-help to enable the reader to move beyond motivation to transformation and positive lasting change.

“The Auto-Self” is an important guidebook for training leaders in industry, business, and education, as well as life-coaches and their clients. I plan to keep my copy readily available for personal reference, motivation, application, and ongoing transformation.