Review of 15 Ways to Grow Your Business in Every Economy
Annie Johnson
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By Annie Johnson
Published on 05/2/2012
Review of the book 15 Ways to Grow Your Business in Every Economy by Dr. Mary Kelly.

Review of 15 Ways to Grow Your Business in Every Economy
This book, 15 Ways to Grow Your Business in Every Economy, is targeted toward small business owners, though anyone with an interest in entrepreneurship and business would likely be interested in reading this. The book is broken down into chapters with a very narrow focus, which makes them easy to understand and digest. The actual writing style is quite simplistic, which will allow nearly any reader to follow this book regardless of background.
The book is also extremely well-organized with a few notes at the beginning of each chapter, clear headings within each chapter for new topics, and questions at the end of each chapter to allow the reader to solidify new knowledge gained. This book is really more of a workbook as there are many parts that allow the reader to take notes or write within the book. Questions like “How do I know if my customers are thrilled?” at the beginning of the book allow the reader to get a sense of what they actually know going into this book and fill in the blanks like “I am listing to the needs of my clients by” near the end of the book allow the reader to assess what she or he has learned. There are many more topics than just listening to customers, but this point serves to demonstrate how symmetrical the book was kept by the author; the topics you saw in the beginning were elaborated on later in the book. To keep readers engaged, the author includes some lighthearted language in, “I was recently reminded that ‘someday’ is not a day of the week.” Despite these occasional lighthearted sentences, the author keeps the language of the book very direct and brief. The book never drags on.
 The introduction serves to lay out a few basic points that are brief enough to keep the reader engaged yet detailed enough to give the reader a clear idea of what the book will discuss, as I mentioned. The second chapter discusses writing a business plan, but breaks down each step of writing a business plan so as to allow anyone to be able to accomplish this. The third chapter examines the reader’s products and the value offered to customers. The next few chapters are all about setting goals and growing the reader’s business followed by referrals, customer service, and communication.
Overall, I was very impressed by the organization, writing style, and clean content in this book. I think the title gives the wrong impression of this book. Rather than being a short list of suggestions for a business, the author was quite detailed in giving plenty of elaboration on each point. There was very little that I found fault with in this book and would highly recommend this to any business owner, student, or curious reader looking to learn more about the world of entrepreneurship.

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